Real Estate Internet Marketing Is The Future, And The Future Is Now

Have trouble sending and opening email? How about downloading zipped documents? Okay, here’s something a little more challenging. Do you know what html is, or how to write it?

Now that I have your attention let me say this! If you’re computer/Internet challenged, but are serious about your real estate career you should hot foot it to the nearest computer class and get some skills!

Why? Because the Internet has changed the way real estate is being transacted, and you’re either onboard as an active participant, or a passive observer as it flashes by you at warp speed.

Here are some things to consider about real estate internet marketing.

Real Estate Marketing Reports
One of the most effective ways to market real estate on the Internet is by offering real estate and mortgage related marketing reports in exchange for the recipients’ email addresses. Informational reports can make lasting impressions.

You can offer the reports via Ecourse lessons, web site pages, special reports, flyers, letters, etc. The manner in which you deliver the reports is only limited by your imagination.

In exchange for providing this information you gather the email addresses from the people requesting information from you. And once you have them you can continue plying them with your marketing messages until you convert them to paying customers.

You’ll learn, if you don’t already know, that it takes 4-7 communications to convert a prospect into a paying customer. Having their email addresses enables you to do this by providing information that they have requested. Your messages will be welcomed, appreciated and in many instances actually anticipated.

Finally, as noted below, there are effective ways to do this automatically! Meaning, it’s easy and cost effective to market to them until you get the desired response, which is often times a sale, or listing!

Web Sites
A real estate agent without a website is like a bird without wings. Unless the bird is a penguin it is seriously handicapped, as are agents without web sites!

Agents without sites are out of the loop, and are mostly unknown to many real estate customers. Therefore, they are not even a consideration for their business. If you’re not online you are not accessible by the millions of online real estate prospects looking to buy, sell, rent, or exchange real estate. Arguably, your real estate license is near worthless if you don’t have a web site.

Auto responders
An auto responder s an email system that enables you to provide real estate related information to prospects… automatically! It’s the online version of the Ronco cooking machine; once you set it you can forget it.

Once you program it with the information you want it to deliver, and specify the frequency in which the information will be doled out you’ll have a virtual secretary that works for you 24/7, 365 days a year! And it’ll never ask for a day off!

Instant Gratification
Buyers and sellers want information when they want it, which is usually now” and will gravitate towards agents who can respond quickly to their interests. If you can do this you can get a slice of this huge, lucrative niche market. However, if your computer and Internet skills are sub par, you will be at a serious disadvantage to your competitors.

Real Estate Internet Marketing Is the Future, and the future is now! Online real estate marketing is booming. Increasingly, buyers and sellers begin their real estate related interests searching for information on line before their first contact with agents.

So, if you want to be a serious contender in the online real estate marketing industry you must be proficient enough with a computer to navigate the Internet, send and receive email messages, attach, send and open email documents, download zipped files, send zipped files, etc. If you don’t have the skills, get them. A class is often just a shopping center complex away!

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Real Estate Marketing Reports Make For Effective Real Estate Web Site Design

Effective real estate web site design includes rich content, and lots of it. Optimized keyword pages can help you get your web site indexed by search engines and key to that is the uniqueness and quality of your content.

Well written, unique content will get you noticed by human visitors and search engine spiders alike. So, the better your content the more likely search engines and visitors will reward you with high rankings and lots of traffic.

A web site can help sell you as the agent of choice. Potential buyers, sellers, renters and investors can notify you through your web site about their real estate interests. They will come to your web site to learn more about buying, selling and financing real estate and leave with mortgage loan and financing information…and you will be established as an expert who can assist them with their needs.

And you can become a guru about such marketing resources quickly, easily and affordably with pre-written marketing reports. They are one of the fastest, most affordable ways to create rich, dynamic real estate web site content!

When optimized as keyword rich web site pages they can generate leads and help you get more listings and close more sales. Obviously, the more content you have on your web site the more business opportunities you will create.

Marketing reports are near instant, economical ways to get noticed both by prospects and search engines. And once you have their interest you can use the reports to cultivate relationships with them.

With human visitors the payoff off will be increased earnings and with search engines you’ll be rewarded with higher search engine rankings, which can also result in greater profits.

Successful marketing requires timely and relevant market information, which you can provide via marketing reports. You can use them as web site content pages, articles, email messages set up in sequential auto-responders and the like. The uses are near endless.

However you use them just use them, as they provide a competitive marketing edge that will help you stand out from other, but less savvy, marketing agents.

Smart agents are constantly on the lookout for new and more responsive real estate marketing tips, tools and strategies. For these agents marketing reports are worth considering.

Although agents are increasingly going live with web sites, few actually now how to optimize them and/or earn money from them. For example, most agents don’t realize that the most effective web sites are comprised of hundreds, if not thousands of web site pages; keyword specific pages that revolve around a theme.

Many people will look at the Table of Contents (TOC) on a site and assume that that is all there is to them, but unseen in the TOC is an undefined number of pages that are hard at work directing visitors to the web sites through many unseen, but business building links which are easily created through Prewritten Reports.

In closing, effective Realtor web sites include lots of keyword rich content pages, and lots of them. They help to get web site pages indexed by search engines faster and attract visitors like bees to honey. If you don’t have enough prospects leads, listings or buyers real estate marketing reports may be just what you need to boost your results.

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Real Estate Marketing Reports; Fast, Affordable And Content Rich

Generating good real estate web site content is hard, but writing effective content is harder. And forget about publishing good, useful web content quickly on a regular basis, because if you’re anything like me you simply don’t have enough hours in the day to do it.

However, the better the quality of your content the more value it adds to your web site. If your human visitors like it the search engines will probably like it, too. And of course this all makes since when you consider that your site visitors are looking for helpful information and search engines are pleased when your visitors are.

When you have an online presence it doesn’t matter whether someone is next door to you or on the other side of the world – they can see your web site just the same as anyone else can, at no extra cost to you or to them. You can make friends and contacts in places you’ve never been and will never go. Suddenly, it’s as easy to market globally as it is to market locally.

Pre-written Real Estate Marketing Content is readily available and can be used in a variety of ways; as marketing reports, articles, web site content and the like. Above all it offers a way to provide useful information and gain the trust of your readers and site visitors.

If you’re a good, fast writer you might consider writing your material yourself. While you might be able to save the cost of a professional writer, you have to ask yourself how much will you really save when you factor in the loss of business while you are painstakingly grinding out one article after another. There’s very little upside to doing a $15.00 an hour job when you could be making thousands.

Many real estate web sites appear to have just a few pages. However, they often times have upwards of hundreds of pages that you may never see, but they are hidden, hard working pages feeding the search engines and directing visitors to them. Real estate prospects find these pages by way of different keywords and visit the web sites that appeal to their interests.

Perhaps that’s why Marketing Reports are becoming increasingly popular. They’re a fast and affordable way to create content rich, dynamic real estate web site! The more pages you have the more business opportunities you will create, and the faster you can do it the sooner you can benefit from the traffic and leads you can generate using them.

Optimized real estate web site content can also help you get your real estate web site indexed by search engines faster, and the more unique the content the greater its’ perceived value. Plus, consumers can get answers to frequently asked questions, as well as determine the types of home available in their price ranges.

A well designed web site offers an online presence to advertise your listings and services. It also provides a platform to showcase your knowledge. It’s an efficient way to expose consumers to your marketing message, sign them up as prospects and convert them to viable leads.

The real estate market is very competitive and the most successful agents have found ways to differentiate themselves from their competitors. And a real estate web site is just one of the ways to do it. If visitors like your site content they’ll keep returning, as will the search engines.

Summarily, the most successful real estate agents usually have lots of leads, buyers and sellers. And one lead generating system that works well is marketing through Real Estate Marketing Reports. They’re easy to find, are relatively inexpensive and often ready to be used as soon as you upload them to your web site.

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Real Estate Marketing Idea; Farming Expired Listings

If you think there’s no good way to increase your listings and sales you need to think again. The best real estate marketing idea going may be farming expired listings. Here’s why!

Expired Listings Are Hardly A Secret, But…
Expired listings are probably expiring from your Multiple Listing Service even as you read this article. It’s a common occurrence that happens daily, from coast to coast. Many agents know about them, yet choose to do absolutely nothing about it!

Many agents assume other agents will be farming them, which is exactly why farming expired listings can be so lucrative. If a majority of real estate agents assume other agents are pursuing them there’s no limit to how many you can covert to new listings!

So, although expired listings are hardly a secret, they are hardly over worked!

Expired Listings Are Plentiful
Just how plentiful are expired listings in your area. Let’s take a moment and find out.

1.Log into your listing system
2.Do a search for expired listings for all of last month
3.Now divide that number by the number of days in the month to get a sense of the average number of listings that expired daily.

No matter what the number is it represents an opportunity for an entrepreneurial type agent to create business where they had none before. Unlike what you might think, owners of expired listings are usually eager to get on with the business of re-listing and selling their properties.

Many are willing to make the kinds of concessions needed to get their homes sell during a new listing period. For example, they may be willing to paint the exterior of the house and do other things that create curb appeal, or reduce the price on their properties to make them more competitive during a new listing period.

Owners of expired listings can be some of the nicest people you’ll meet, and they make great clients. They’re usually Realtor friendly, knowledgeable about the listing and selling process and have a better appreciation of what it will take to get their properties sold during a new listing period.

Expired Listing Systems
When farming expired listings I recommend that you go with a proven real estate marketing script. Essentially, the system will contain step by step instructions on how to effectively convert expired listings to new ones. The better ones contain all of the letters, tools and information you’ll need to succeed!

Some expired listings can be pretty costly, but don’t get caught up in the mistaken belief the more expensive a product is the more effective it will be. On the contrary, simple and inexpensive can be deadly effective!

Conclusion
There are many good reasons why farming expired listings is a good real estate marketing idea, but it basically comes down to this! When you have listings you double your chances of making money, whereas no listings could amount to a short career in real estate sales.

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Real Estate Marketing: Personal Realtor Marketing Systems Make Good Business Sense

A Personal Realtor Marketing system can provide the ultimate method for listing properties. Like farming expired listings, for example. If you can mail letters you can get listings!

Many agents know about expired listings and how profitable marketing them can be, but opt not to pursue them. I’m not sure why, but there inaction can definitely be your gain!

It’s not rocket science, but before you get too excited be forewarned that not just any old expired real estate listing letter will do. Effective ones must have enough information on them to get the most desirable response; a phone call or email message to you.

But if you’re going for the ultimate most wanted response, an actual listing, your letter must be outstanding. Hint! A FREE cookie cutter letter won’t cut the mustard if you are competing for a $300,000.00 listing.

Fortunately, there are some pretty good ones available to choose from at reasonable cost. But if you’re bound and determined to create your own then have at it.

However, the going will probably be slow and you’ll lose valuable time and customers to competitors while refining it; neither of which you can afford.

There’s another big upside to marketing with pre written letters; they’re time tested and can be effective in any state, county, or city in the United States. Effective ones can generate a steady stream of warm, responsive prospects month after month; all interested in one thing, listing and selling their properties. It doesn’t get any better than that!

Some letter writing come with complementary letters. If you like the idea of repeat mailings go with a letter series, but if you’re not interested in repeat contacts go with the single letter approach. Either way can be effective and there are pros and cons to both, but ultimately the choice comes down to your personal preference.

Your expired listing letter should at a minimum have your full name, address, and phone number(s), and other contact information. It should be as grammatically correct as possible without sounding unnatural and spell checked to be free of misspelled words.

Your letter should also have lots of white space. What I mean is don’t have run on sentences in paragraphs seemingly without end. Instead, have short, 2-3 sentenced paragraphs.

For example, every paragraph on this page, excepting this one, is 3 sentences or less.
Also, use bullets whenever possible to break your sales message to help your reader better comprehend it.

Let’s face it – you need listings. The more you have the more money you’ll make. On the other hand the fewer you have the shorter your real estate career is likely to be.

A good real estate marketing system, with expired listing letters, can help you get listings period!

If you’re a new agent it can help you get off to a good start. You’ll end up contacting a lot of “known” sellers in a relatively short period of time.
And if you’ve been licensed for a while, but don’t have the volume of business that you want a real estate listing campaign can supercharge your marketing results.

It’s all about contacts. The more people you market your services to the sooner you’ll get to the people that you can “close”.

Imagine your many listing signs dotted throughout your community. Now, create a plan to make it happen. They will give you instant credibility and help you generate even more listings and make more sales.

Everybody likes doing business with a winner and a good real estate listing campaign can help make you one.

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